Saskatoon Sexual Health: Syphilis Campaign
Syphilis is on the rise in Saskatchewan, and Saskatoon Sexual Health reached out to us to work through the creative process of raising this awareness among youth. Together with our strategic partner Rachel Malena-Chan, and with advisement and consulting from youth focus groups, we developed a syphilis campaign that speaks to the time we find ourselves in. The outcome was a series of 9 creatives for use on billboards, buses, digital and print boards in malls, and social media across the Province. Big thanks to Natalya Mason for leading this from the client side and offering valued insight along the way.
Strategy / Illustration / Print Design / Graphic Design
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