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Poetica Flower Studio

We were blessed to be contacted by Poetica Flower Studio as they were in the early stages of conceptualizing their business. We worked with their team through brand and packaging development, and came up with a full suite of assets to help propel them forward. You can now find them online for a modern take on floral and gift delivery with beautifully arranged bouquets and thoughtfully curated gifts.Β 

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Services

Branding / Illustration / Packaging

Visit

@poetica.flowers

Our projects always start from multiple soures of inspiration based on our client’s values, audiences and identity. We worked together with Poetica through moodboarding to develop a visual direction for the brand which drew from deep moody elements and light playful touches. This helps us to develop group buy-in for look and feel early on, and ensures we’re on the same page moving forward.

The team at Arcana Creative was fundamental in helping us implement our brand strategy – from helping narrow down our creative vision, to developing a phenomenal suite of brand assets. They offered exceptional guidance, a collaborative spirit, and first-rate communication. Working with them was an absolute dream!

BRIANNE & TIFFANY,
CO-OWNERS

As a brand new business with a limited budget, it was important that we develop a number of assets that could empower Poetica’s team to continue designing consistency on-brand long after we’re out of the picture.

Various colour ways of this terrazzo pattern were one of those assets developed in this process. The possibilities are endless for how they can be applied!

Custom illustrations were hand drawn using Poetica’s floral arrangements as inspiration. You can now find these in use on their website and packaging! We’ve also provided the illustrations as patterns and individual assets in Poetica’s brand kit, equipping them with the potential to apply on future materials as they develop new products.

Custom illustrations were hand drawn using Poetica’s floral arrangements as inspiration. You can now find these in use on their website and packaging! We’ve also provided the illustrations as patterns and individual assets in Poetica’s brand kit, equipping them with the potential to apply on future materials as they develop new products.

Work with us

We thrive on creative, strategic projects with people making a difference in our communities. Sound like a good fit?