Little Green Thumbs
What began as an engagement in a rebrand and website refresh quickly developed into a long term partnership for projects across multiple mediums. Little Green Thumbs is an indoor gardening program for classrooms across Canada. Through provision of materials and ongoing training and support, the program creates dynamic learning opportunities for teachers and students by supporting them to grow food in their classrooms.
Services
Branding / Illustration / Packaging
Visit
www.littlegreenthumbs.org
Creative Process
At the outset of the engagement, Little Green Thumbs expressed a desire to optimize their digital home for mobile, turn it into something that teachers would want to use, and develop a more creative and expressive brand. Since then, we’ve developed a lasting partnership and have worked alongside them for countless projects throughout their journey.
Web Design & Maintenance
A complete website redesign and ongoing updates and maintenance were at the core of this engagement.
Illustration
Little Green Thumbs is anything but dull. That’s why we produce custom illustrations (including our favourite character, the Thumb!) to support all visual communications across channels.
Digital Strategy
Each month, we sit down with the very capable team at Little Green Thumbs to discuss what’s going on within the program, identify opportunities and plan digital content & approach for the month ahead. We then produce social media graphics, resources and update the website with new campaigns and content. We’ve become a well-oiled machine, and together have increased Facebook likes by 250% and website traffic by 83.5% in a matter of months.
Resource Design
Materials are consistently being produced each month, enabling the program to grow and expand while increasing value and support to teachers.
Teacher Portal
A password-protected learning portal is now live, with the goal of digitizing program data and providing training and resources for teachers and coordinators. This is now enabling the program to centralize their delivery model to an online hub.
“Arcana Creative has been an exceptional partner for our national program over the last several years. They always deliver on time and exceed our expectations for every project, large or small. They are patient, thorough, creative and have always been able to understand our ideas and make them a reality – often far better than our original vision. We’re fortunate to have built a lasting relationship with Arcana, and we look forward to working with them for years to come.”
–
BRIT MACDONALD,
NATIONAL DIRECTOR
Work with us
If you’d like to enhance the communications ecosystem at your organization or business, book a consultation today!