Naturaly Amped: Modernizing Fermented Favourites
Story Strategy / Branding / Illustration / Website Design / Packaging
Revitalizing Naturally Amped: Unveiling the ‘Sister Scientist’ Persona
Naturally Amped was recently acquired by new ownership when we connected with their team. During this time of transition, we worked to re-envision their brand story and re-energize their visual identity. Out of this work emerged the brand persona of the “Sister Scientist” – a confident, charismatic and informed problem-solver.
Creating a foundation
With previously hard-to-distinguish flavours on the shelves and a disconnect between the brand story and audience, our work with Naturally Amped resulted in a total revamp of their product labels. The outcome: Six kraut jars and a variety of tamper proof stickers with fun taglines.
Packaging Design that Captivates
When Naturally Amped reached out again about their new line of water kefir drinks, our mission was clear: Captivate health-conscious parents seeking easy, nutritious options that – most importantly – their kids will love! This parent purchaser and kid consumer were top of mind as we developed a strategy.
From ingredients to imagination
We took inspiration from the key flavours and illustrated a magical universe where science kids explore new worlds and the wonders of taste!
Work with us
Naturally Amped is a perfect study of investing in the foundation of Story Strategy and bringing a brand persona to life.
Are you ready to build a foundation? Looking for support as you develop stand-out packaging? Give us a shout!