Little Green Thumbs

What began as an engagement in a rebrand and website refresh quickly developed into a long term partnership for projects across multiple mediums.

the client
Little Green Thumbs is an indoor gardening program for classrooms across Canada. Through provision of materials and ongoing training and support, the program creates dynamic learning opportunities for teachers and students by supporting them to grow food in their classrooms.

Creative Process

At the outset of the engagement, Little Green Thumbs expressed a desire to optimize their digital home for mobile, turn it into¬†something that teachers would want to use, and develop a more creative and expressive brand. Since then, we’ve developed a lasting partnership and have worked alongside them for countless projects throughout their journey.

Web Design & Maintenance

A complete website redesign and ongoing updates and maintenance were at the core of this engagement.


Little Green Thumbs is anything but dull. That’s why we produce custom illustrations (including our favourite character, the Thumb!) to support all visual communications across channels.

Digital Strategy

Each month, we sit down with the very capable team at Little Green Thumbs to discuss what’s going on within the program, identify opportunities and plan digital content & approach for the month ahead. We then produce social media graphics, resources and update the website with new campaigns and content. We’ve become a well-oiled machine, and together have increased Facebook likes by¬†250% and website traffic by 83.5% in a matter of months.

Resource Design

Materials are consistently being produced each month, enabling the program to grow and expand while increasing value and support to teachers.

Teacher Portal

A password-protected learning portal is now live, with the goal of digitizing program data and providing training and resources for teachers and coordinators. This is now enabling the program to centralize their delivery model to an online hub.