Charlie Clark for Mayor Campaigns
Fast-Paced Creative for the Change-Maker in Charge
Digital Strategy / Graphic Design / Animation / Illustration / Web Design / Social Media
A City at a Turning Point
Saskatoon is more than just our home; it’s a vibrant community with the potential for transformative change. When long-time City Councillor Charlie Clark decided to run for Mayor in 2016, it represented a significant shift toward a more progressive, inclusive future. Arcana Creative was honored to serve as design and social media leads in both the 2016 and 2020 campaigns, immersing ourselves in the adrenaline-pumping world of grassroots politics.
The Challenge: All Hands on Deck
Running a municipal campaign is an exhaustive, 24/7 endeavor, particularly when championing a progressive agenda that requires new ways of thinking and doing. The challenge was twofold:
Swiftly Responding to a Changing Political Environment: The pace was relentless. We were often working 18-hour days to adapt to ever-changing situations.
Accessible and Engaging Communications: The voters needed accurate, easy-to-digest information on Charlie’s platform, and the campaign had to stand out in a sea of political messaging.
Our Approach: From Strategy to Execution
Creative Communications in Crunch Time
With time as our most scarce resource, we streamlined our design processes and empowered our team of volunteers to respond to social media activity, ensuring that accurate and vital information reached the voters efficiently.
Diversifying Digital Tools
To break down complex policy ideas, we employed a range of digital tools, from animated videos to infographics. In 2016, we developed an animated video to illustrate the impact of residential tax increases effectively.
A Multi-Channel Approach
We took advantage of all forms of media. Due to the challenges of the pandemic, we found ways to connect and activate our base online without forgetting about important in-person touch points. Our 2020 campaign strategy included everything from a new website and social media advertising to billboards, newspaper ads, flyers, and even branded face masks.
The Outcome: Victories, Lessons, and Lasting Impact
Moving at the Speed of Trust
Trust was our most significant asset. Being an integral part of both campaigns allowed us to align closely with the core team, leading to another electoral success.
Beyond the Election
The work didn’t end on election night. We continue to support Mayor Charlie Clark and his office with ongoing creative and strategic services.
What comes next?
Charlie Clark’s victories in both campaigns weren’t just wins for him but for the community we love and serve.
If you’re gearing up for a campaign that champions inclusivity and change, we’re here to lend our creative expertise and tireless work ethic to make it a reality.
Contact Us for strategic, creative support for all your campaign needs.