Revitalizing the Adoption Support Centre of Saskatchewan




Communications Strategy / Branding / Web Development / Templates

A New Beginning:

Reimagining ASCS’s Identity

Our journey with the Adoption Support Centre of Saskatchewan (now known as the Evermore Centre) began with a deep dive into their existing brand identity. Through interviews and data analysis, we understood their audience, assessed their values, and identified key opportunities for modernization.

Crafting a Home for ASCS

We proposed three branding concepts, with the chosen design symbolizing a non-traditional home – two figures in bright green representing growth and new beginnings, set against a doorway that subtly nods to Saskatchewan. This new logo encapsulated a sense of safety, security, and inclusivity.

Website Redesign

Faced with a cluttered website serving a diverse audience, we streamlined ASCS’s online presence. The redesign focused on organizing information and creating clear, simple pathways for various users, from birth parents to health professionals.

Comprehensive Brand Overhaul

The culmination of our collaboration was a complete overhaul of ASCS’s brand, materials, and website, repositioning them as a welcoming, trusted source for adoption-related information.

Custom Illustrations

To further enhance their messaging, we developed a series of custom illustrations for web and print, capturing the emotional journey of adoption.

ASCS's New Chapter

Our journey with ASCS showcases the power of creative collaboration. Together, we’ve transformed their brand and digital presence, culminating in a vibrant mural that symbolizes this new, exciting chapter. Cheers to impactful design and inspiring partnerships!

Ready to Elevate Your Brand? Let’s Collaborate!

Inspired by the transformation of ASCS? Your organization could be next! At our studio, we blend creativity with strategy to bring your vision to life. Whether it’s a complete brand overhaul, a website redesign, or unique storytelling through design, we’re here to make it happen.